Legal

Terms of Use

Last updated: November 8, 2026

1. The Service

RevealShop.io is an AI-powered conversion analysis tool for online Shopify stores. It connects to your Shopify store via the official Shopify Admin API with read-only access, analyzes your store's behavioural data, and generates insights and recommendations intended to help you identify potential conversion issues. This includes a suggested action each week with step-by-step instructions, a before-and-after comparison of your store's aggregate metrics for actions you choose to track, and an optional weekly email summarizing your store's numbers.

2. Eligibility

To use RevealShop.io, you must (a) own or have authorization to manage a Shopify store, (b) be at least 18 years old or the age of majority in your jurisdiction, and (c) agree to Shopify's Terms of Service in addition to these Terms.

3. Account and access

Authentication is handled exclusively through Shopify OAuth. RevealShop.io does not require a separate username or password. By authorizing the app, you grant RevealShop.io read-only access to the specific data scopes listed during installation. You may revoke this access at any time by uninstalling the app from your Shopify admin.

4. Acceptable use

You agree not to:

5. Billing and cancellation

Paid plans are billed through the Shopify Billing API. By subscribing to a paid plan, you authorize Shopify to charge the applicable fee to your Shopify account on a recurring basis until cancelled — every charge requires your explicit approval through Shopify's native billing flow. You may cancel at any time directly from your Shopify admin. Cancellation takes effect at the end of the current billing period; no partial refunds are issued for unused time unless required by law. Full detail is in our Refund Policy.

6. Analysis for informational purposes only

The analysis, insights, and recommendations provided by RevealShop.io are generated algorithmically and by AI based on your store's data. They are intended to help you identify potential areas of improvement — not to guarantee specific outcomes. Before-and-after comparisons reflect changes in your store's aggregate metrics over the comparison period and do not prove that a specific action caused the change.

7. No guarantee of results

RevealShop.io does not guarantee that implementing any recommendation will result in increased conversion rates, higher revenue, or any other specific business outcome. Results vary significantly based on your store's niche, audience, products, pricing, traffic quality, and many other factors outside our control.

8. AI-generated insights

Insights are generated using AI (see our Privacy Policy for sub-processor details) based on patterns found in your store data. While we strive for accuracy, AI-generated analysis may occasionally be incomplete, incorrect, or not applicable to your specific situation. You should use your own judgment before acting on any recommendation.

9. Not professional advice

Nothing in RevealShop.io constitutes professional business, financial, legal, tax, or marketing advice. You should consult qualified professionals before making significant business decisions.

10. Data and privacy

We handle your data in accordance with our Privacy Policy, which is incorporated into these Terms by reference. We use read-only API access and never modify your store data.

Customer personal data (name, email, phone, address) that passes through the Shopify API in transit is processed under Shopify's Protected Customer Data requirements at Level 2 — it is never stored, displayed, or retained by RevealShop.io. Our analysis operates exclusively on aggregate numeric metrics.

If you uninstall RevealShop.io, we honour Shopify's mandatory privacy webhooks (customers/data_request, customers/redact, shop/redact) and delete associated data as described in the Privacy Policy. A Data Processing Agreement (DPA) is available to merchants on request at privacy@revealshop.io.

11. Intellectual property

RevealShop.io, including its software, design, content, name, and trademarks, is the property of its founder and operator (as identified in our Privacy Policy) and is protected by applicable intellectual property laws. You retain all rights to your store data. By using the service, you grant RevealShop.io a limited, non-exclusive, non-transferable licence to process your data solely to provide the service.

12. Your responsibility

You are solely responsible for how you use the insights provided by RevealShop.io, and for any changes you make to your store as a result. RevealShop.io is not liable for any direct or indirect loss arising from your use of our analysis.

13. Limitation of liability

To the maximum extent permitted by law, RevealShop.io shall not be liable for any indirect, incidental, consequential, special, or punitive damages, including lost profits, lost revenue, lost data, or business interruption, arising out of or in connection with your use of the service. Our total liability for any claim shall not exceed the amount you paid to RevealShop.io in the twelve (12) months preceding the claim.

14. Termination

You may stop using RevealShop.io at any time by uninstalling it from your Shopify admin. We may suspend or terminate your access if you violate these Terms, misuse the service, or if required by law. Termination does not entitle you to a refund of prepaid fees except as required by applicable law.

15. Changes to these Terms

We may update these Terms from time to time. When we do, we will update the "Last updated" date at the top of this page. Material changes will be communicated via email or in-app notification where practical. Continued use of RevealShop.io after changes take effect constitutes acceptance of the updated Terms.

16. Governing law

These Terms are governed by the laws of the Province of Québec, Canada, and the applicable laws of Canada, without regard to conflict of law principles. Any dispute arising out of or in connection with these Terms shall be resolved in the courts of Montréal, Québec.

17. Service availability

RevealShop.io is provided on an "as is" and "as available" basis. We work to keep the service running reliably, but we do not guarantee uninterrupted availability, error-free operation, or any specific uptime level. We may suspend the service for maintenance, updates, security, or reasons outside our control. Extended outages will be communicated where practical.

18. Entire agreement, severability, and waiver

These Terms, together with our Privacy Policy, Cookie Policy, and Refund Policy, constitute the entire agreement between you and RevealShop.io regarding your use of the service, and supersede any prior agreements on the same subject. If any provision of these Terms is held invalid or unenforceable, the remaining provisions will remain in full force and effect. Our failure to enforce any provision at any time does not waive our right to enforce it later.

19. Contact

General questions about these Terms: contact@revealshop.io or via our contact form.

Privacy, data-access, and data-deletion requests: privacy@revealshop.io.